Thank you for the thoughtful feedback and for giving me the opportunity to take a deeper look at Solstice BioSpa. I have organized this proposal to bring the visual direction, Spa ↔ Resort relationship, operational improvements, SEO, Google infrastructure, and implementation options into one clear plan, so the recommendations are easy to review and the next steps are easy to evaluate.
Executive Overview & Brand-Aligned Direction
This proposal establishes an actionable digital optimization blueprint for Solstice BioSpa. Grounded in Solstice BioSpa’s market positioning, the design framework transitions away from default CMS components toward a bespoke design system built on mineral calm, premium restraint, archival elegance, and intentional spatial rhythm.
Utilizing wide-bleed margins, mineral tone palettes (quartz, muted clay, slate), and custom serif-to-sans-serif typography scaling to convey luxury without visual noise.
Custom legal and medical disclaimer callouts styled into highlighted, archival blockquote containers integrated directly into treatment pages and footer templates.
This revised document brings the visual, operational, growth, and implementation strategy into one connected plan, making it easier to review how each recommendation supports the overall Solstice BioSpa experience.
Designed legal disclaimer blocks styled into archival blockquotes across treatment pages and footer sections, framed by a high-contrast serif and mineral-tone design system.
Full layout integration for your upcoming professional photos/videos (arriving around the 20th), featuring custom Lottie micro-animations for the BioCore AI robot arm, red-light/crystal ambient glow effects, and a dynamic gallery under “About Us.”
Structured funnel routing that separates outside day-visitors from staying resort guests (unlocking room add-ons and package perks), contextual cross-selling links, and a scalable backend ready for the future Auburn location.
Custom database logic for dynamic booking state management, automated equipment sanitization/rest buffers, and instant CRM lead routing.
A clear separation between one-time SEO setup, a combined redesign + SEO launch option, and optional monthly growth retainers, alongside Google Business Profile, GA4, Search Console, and search advertising infrastructure.
The updated 7-page audit is now mapped into an easy decision sequence: website redesign first, SEO as a separate project, a combined redesign + SEO launch package, and an optional monthly retainer for ongoing growth.
With professional photography and videography arriving on the 20th of this month, the visual interface will be built to frame high-resolution assets with responsive, performance-first micro-interactions.
Custom Lottie/SVG vector animations illustrating the precise, quiet movements of the BioCore AI therapy arm as users scroll through technology sections.
Subtle CSS canvas ambient glow triggers simulating red-light therapy wave pulses and amethyst crystal radiance upon hover or scroll focus.
A multi-tier layout gallery featuring historical Soap Lake photography, interactive lightboxes, category sorting (Mineral History, Therapy Suites, Grounds), and seamless background video loops.
Automated WebP/AVIF image delivery, video lazy-loading, and container compression to ensure fast load times across desktop and mobile devices.
The digital strategy establishes a clear functional division between Soap Lake Resort (the overarching informational and lodging anchor) and Solstice BioSpa (the transactional, operational execution engine).
Behind the visual interface, dynamic Wix Velo backend logic turns the website into an operational dashboard for daily management.
Custom database structure separating standalone treatments, 7-stage circuits, cafe orders, and multi-day retreat bundles.
Dynamic rules enforcing automatic equipment rest/sanitization buffers between customer appointments to avoid scheduling conflicts.
Instant lead distribution for group retreat inquiries, automated SMS/Email intake reminder workflows, and staff scheduling integrations.
The search strategy is built around Solstice BioSpa's current positioning in Soap Lake: mineral wellness, the Solstice Circuit, BioCore AI Therapy, restorative technology, retreats, rooms & suites, and the wider relationship with Soap Lake Resort. The objective is to make the site easier to discover, easier for Google to understand, and easier for visitors to convert from search.
Map high-intent local and regional search themes to the correct pages, including Soap Lake spa and mineral wellness searches, wellness spa in Washington, mineral bath and mineral-water experiences, BioCore AI Therapy, PEMF and red-light recovery experiences, wellness retreats, group retreats, and resort-connected wellness stays. Each target should have a clear destination page rather than competing across multiple pages.
Refine page titles, meta descriptions, H1/H2 hierarchy, service copy, FAQs, image alt text, and calls to action so each core page explains both what Solstice offers and why a search visitor should take the next step. Wellness wording should remain brand-led and carefully framed so search optimization does not introduce unsupported medical claims.
Strengthen NAP consistency, Google Business Profile information, services, photos, booking links, categories, review signals, and local relevance around Soap Lake and primary Washington drive markets. The goal is to connect map visibility with the same services and conversion paths used on the website.
Review indexability, XML sitemap, robots directives, canonical URLs, broken links, redirect requirements, duplicate or thin pages, mobile performance, Core Web Vitals, image delivery, and crawl paths. Any redesign work should preserve valuable URLs where possible and use a redirect map where URLs change.
Implement structured data where appropriate for the organization/location, services, articles, breadcrumbs, FAQs, events or retreats, and other eligible page types. The purpose is to give search engines a cleaner understanding of Solstice BioSpa's services, content relationships, and location without over-marking pages.
Create deliberate internal paths between the Solstice Circuit, BioCore AI Therapy, spa experiences, retreats, Crystal Café, rooms & suites, and relevant Soap Lake Resort content. This supports both visitor discovery and search-engine understanding while keeping the Spa and Resort identities distinct.
Develop useful search-led content around Soap Lake's mineral heritage, how the Solstice journey works, wellness technology education, retreat planning, seasonal experiences, and visitor preparation. Content should answer real pre-booking questions and naturally lead readers toward the appropriate service, retreat, or booking page.
Use GA4 and Search Console to measure organic landing-page performance and configure conversion events for booking-engine clicks, inquiry submissions, retreat leads, and phone interactions. SEO reporting should focus on visibility, qualified traffic, engagement, and booking actions rather than rankings alone.
Complete configuration of Google analytics and campaign assets for initial launch readiness:
Profile setup, verification management, visual asset uploads, and category targeting (Day Spa, Wellness Center, Health Resort).
Full property integration, XML sitemap submission, custom conversion event tracking (booking engine link clicks, lead form submissions, phone call clicks).
The options below are separated by purpose so you can choose the level of support that makes the most sense now. Website redesign, one-time SEO, the combined launch package, and ongoing monthly growth are different engagements. You do not need to select everything at once.
If the main priority is visual improvement, start with a redesign package. If the current website can remain but search visibility needs attention, choose SEO only. If you want the strongest launch foundation, combine the complete redesign with SEO. The monthly retainer is optional and is designed for ongoing growth after the initial project is complete.
Choose the Basic Website Redesign for focused UX, mobile, visual consistency, media placement, and conversion improvements.
Choose the Complete Redesign when you also want custom animation, richer media, and approved Wix Velo logic.
Choose the SEO & Google Search Foundation for one-time search, technical, local, schema, analytics, and content-planning work.
Choose the Combined Launch Package so design, URLs, content, tracking, technical SEO, and conversion paths are planned together.
Choose a Monthly Growth Retainer only if ongoing SEO, content, local visibility, monitoring, CRO, and reporting are needed.
For improving the visual presentation, usability, mobile experience, media layout, and conversion flow while keeping the Solstice brand and current business structure at the center of the redesign.
A focused redesign for the highest-impact presentation and usability issues identified in the audit, without rebuilding the website into a heavily customized operational system.
A full visual and functional redesign for a more distinctive premium experience, including custom motion, advanced page behavior, and operational logic where it adds practical value.
This option is for improving search visibility and measurement without requiring a full visual redesign. It focuses on the current Solstice BioSpa site structure, local relevance, core service themes, technical foundations, and conversion tracking.
Research and map the strongest search themes to the correct pages, including Soap Lake mineral wellness, Washington spa searches, Solstice Circuit experiences, BioCore AI Therapy, PEMF/red-light recovery, retreats, group wellness stays, and related high-intent terms.
Optimize titles, meta descriptions, heading hierarchy, important service copy, FAQs, image alt text, anchor text, and conversion language across the agreed core pages while preserving Solstice's premium tone.
Review sitemap, indexing, robots directives, canonical URLs, broken links, duplicate/thin content, mobile crawlability, page speed, image delivery, and redirect requirements, with fixes applied within the approved scope.
Align website NAP details with Google Business Profile, strengthen local service/location relevance, improve booking and contact links, organize photos and services, and support map visibility around Soap Lake and relevant Washington drive markets.
Add appropriate structured data for the organization/location, services, breadcrumbs, FAQs, articles, and eligible events or retreat content so search engines can better interpret the site's entities and page relationships.
Connect the Solstice Circuit, BioCore AI Therapy, spa menu, retreats, rooms & suites, café, story, and relevant Soap Lake Resort pages with intentional internal and cross-site links while keeping each brand's role clear.
Configure or refine analytics and Search Console, submit the sitemap, and track meaningful actions such as booking-engine clicks, inquiry forms, retreat leads, and phone clicks so future SEO decisions are tied to business outcomes.
Create a prioritized content plan around mineral heritage, visitor preparation, wellness technology education, retreat planning, seasonal experiences, and decision-stage questions that can support future organic growth without overusing medical claims.
This is the most comprehensive project-based option: the new website experience and the search foundation are planned together so design decisions, content, URLs, conversion paths, analytics, and technical SEO support the same launch strategy from the beginning.
Includes the complete redesign direction, responsive refinement, premium typography and spacing, custom media presentation, conversion-focused page structure, and approved custom animations.
Includes the approved custom logic required for dynamic service structures, booking-state management, equipment buffers, inquiry routing, CRM workflows, or other agreed Spa operations.
Keyword mapping, on-page optimization, heading structure, internal linking, image SEO, structured data, technical crawlability, and local relevance are incorporated while pages are being redesigned instead of added after launch.
Existing URLs are reviewed before launch, valuable pages are preserved where practical, and a 301 redirect map is prepared for any changed URLs to reduce avoidable loss of search equity.
Design, content, and SEO links are coordinated so day visitors, resort guests, retreat prospects, and room shoppers can move between Solstice BioSpa and Soap Lake Resort without confusing the separate brand roles.
GA4, Search Console, sitemap submission, conversion events, Google Business Profile alignment, and the base search-ad infrastructure are prepared around the final live-site structure.
Final review includes mobile/desktop behavior, forms, booking paths, tracking, indexing controls, metadata, schema validation, redirects, broken links, and key performance checks before and immediately after launch.
After the launch foundation is complete, a prioritized roadmap identifies what should be handled through internal updates, future project work, or the optional monthly growth retainer.
The monthly retainer begins after the website and initial SEO foundation are stable. It is designed for continuous search growth, content publishing, local visibility, monitoring, testing, and incremental conversion improvements—not for major redesigns or large new development projects.
You select the package first. The three phases below simply explain the order in which that selected one-time project will be delivered. They are not additional services, they do not need to be purchased separately, and Phase 2 changes depending on which package you choose.
Phase 1 plans the UX foundation, Phase 2 completes the focused redesign, and Phase 3 handles QA, refinements, launch, and handoff.
Phase 1 adds technical planning, Phase 2 includes the full redesign, animation, media, and approved Velo logic, and Phase 3 tests and launches the completed build.
Phase 1 establishes keyword and technical priorities, Phase 2 implements the one-time SEO foundation, and Phase 3 validates search setup, tracking, and handoff.
Phase 1 combines design and search planning, Phase 2 implements both together, and Phase 3 completes full website, SEO, tracking, redirect, and launch validation.
Thank you again for your trust and clear direction. I am looking forward to refining this plan with you and moving ahead with the approach that best supports Solstice BioSpa and its connection with Soap Lake Resort. Please review everything at your convenience, and if there is anything you would like adjusted, clarified, or added, I will update it accordingly.